Longines relaunches PrimaLuna line with personal message


Watches and jewelry

August 29, 2025

Longines Ambassador of Elegance Jennifer Lawrence fronts the campaign. Image courtesy of Longines

 

Swiss watchmaker Longines is reintroducing a classic line of women’s timepieces.

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”,”iv”:”bdd5440bc2a706822081fb31341a5a51″,”s”:”07a6fff08b80d399″}