Reliable Medicare, a wholesale and retail provider serving treatment professionals, clinics and consumers alike, embraces this holistic take on beauty and well-being. Founded in the UK, the business has since expanded into France, the Netherlands and Dubai with its dermal fillers, topical treatments, skincare products, supplements and mesotherapy.
Co-founder and director Helen He believes that adopting this philosophy and offering beyond basic aesthetic treatments has been key to the business’s success. “We are passionate about promoting natural beauty by offering high-quality products that support our customers’ wellness and confidence,” she says. As 54 per cent of consumers say they invest in supplements to reach their beauty goals, per Vogue Business data, and 47 per cent of the same cohort opt for beauty treatments, a multi-category approach to beauty is one way for brands to win.
Reliable Medicare has gained popularity among those looking to stay ahead of the growing demand for holistic solutions seeking to extend longevity and maintain skin health. With the company hoping to launch mesotherapy products by the end of 2025, it is set to deepen its ties to everchanging beauty routines.
Safety, efficacy and trust
As consumers hone in on holistic health and medical-grade treatments, efficacy and safety become a prime focus. “Consumers expect products to work for them, and will be alienated if they don’t achieve the results they expect,” says Euromonitor’s Hood. With an overwhelming array of products and treatments to choose from, beauty shoppers opt for those they hope will deliver results. This is why credibility and trust become essential at all points of production and purchase.
Generating consumer trust has been a key priority for Reliable Medicare. Distributed by both doctors and clinical professionals, Reliable Medicare has been a trusted source for the clinical industry for the last 15 years, sourcing regulated products from stable suppliers. “We are very selective with our suppliers,” says He. “We complete multiple quality checks on each product as soon as it is received from our supplier and prior to shipping to the customer. And in the rare case we were to identify any cause for concern, it would be reported directly to the manufacturer immediately.”
Elevating supply chain standards
During periods of trade volatility, the importance of a transparent, traceable supply chain comes into focus. When it comes to regulation, medical-grade offerings, whether aesthetic treatments or supplements, undergo stricter regulations than topical products. In the UK and the EU, dermal fillers are regulated as medical devices, meaning all points of the supply chain must follow good manufacturing and distribution practices. For mesotherapy, how the product is regulated depends on the product’s claims as well as the depth of the injection and type of active ingredient.