Zegna x Mytheresa Men
MILAN — Mytheresa is curating the “The Torino Experience” with Zegna.
The Munich-based retailer is planning a welcome cocktail Wednesday evening at the Teatro Regio in Turin, followed by a dinner with Alessandro Sartori, Zegna’s artistic director. An optional vintage car tour through the historic center of Turin and a lunch at the storied Ristorante del Cambio will be offered the next day.
Gildo Zegna, chairman and chief executive officer of the Ermenegildo Zegna, explained that “this season, hosting our experience in Turin feels especially meaningful, as we open to the world a city and a story that had never been told before. Turin is deeply woven into our history — it’s where I was born, and where my grandfather had his personal tailor and attended performances at Teatro Regio, the same iconic location where we recently shot our latest campaign.”
Michael Kliger, CEO of Mytheresa, said last November that clients were invited to Oasi Zegna, “a remarkable opportunity,” in a location “where they discovered the history of the company and experienced its exceptional attention to premium craftsmanship firsthand. This season, we continue the journey in Turin — a city where Ermenegildo Zegna developed his vision of Italian elegance.”
“Our partnership with Mytheresa has evolved into something that goes far beyond commerce,” Zegna said. “Together, we are curating money-can’t-buy experiences — moments that celebrate human connection, authenticity and the craft that defines Zegna.”
He praised Mytheresa as “one of the most dynamic and successful players in luxury retail, capable of bridging digital innovation with emotional storytelling. What unites Zegna and Mytheresa is the belief that true luxury today lies in creating meaningful encounters — and in bringing people closer to the values, the vision and the feeling behind every piece we create.”
Kliger said “this season has been outstanding for Zegna, with trading up over 100 percent compared to last year, driven by strong growth across all categories.” Ready-to-wear was up 80 percent and sales of shoes rose 136 percent. “Our customers engage with the full wardrobe and lifestyle offering, with jackets, shirts and tailoring standing out as particularly strong categories, reflecting the depth, versatility and enduring appeal of the brand.”
The collaboration with Zegna enables the etailer to offer its top customers “ immersive experiences, combining heritage, craftsmanship and shared moments that go beyond digital inspiration,” Kliger added.
He touted the Zegna brand as one that has “truly authentic stories to tell, a family-based business guided by a clear ethos stemming from its founder. By partnering with such a heritage-rich brand, we bring clients closer to Zegna’s history and creative vision, from its Italian craftsmanship and tailoring to Alessandro Sartori’s contemporary interpretation of menswear.”
Earlier this month, three Zegna looks from the fall 2025 collection were launched exclusively on Mytheresa: a double-breasted outerwear piece distinguished by a shearling collar and quilted lining over the standing-collar Conte overshirt featuring a back pleat, and paired with flat-front trousers detailed with back patch pockets; a V-neck polo in Oasi Cashmere with a matching long-sleeved cardigan, both featuring a subtle dyed effect, over a shirt with a covered placket and an inverted back pleat, and pleated-front trousers with wider belt loops, and a leather bomber jacket with zip closure, ribbed knit collar, elasticated hem and quilted lining paired with a deep V-neck sweater in Oasi Cashmere, a clean shirt with covered placket and inverted back pleat over two-pleat trousers with side suede adjusters. No other wholesaler carries these three looks.
Mytheresa has over the years offered special capsules, exclusive styles and cultural experiences to its customers, partnering with the likes of Brunello Cucinelli, Tod’s and Aquazzura, to name a few.
Mytheresa’s deal to acquire Yoox Net-a-porter from Compagnie Financière Richemont was finalized in April, at which point the new, more diversified entity was renamed LuxExperience. The company’s ticker on the New York Stock Exchange changed to “LUXE.”
LuxExperience operates the Mytheresa, Net-a-porter and Mr Porter luxury website brands as well as Yoox and The Outnet off-price sites.