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Prada sales rose 9 per cent year-on-year to €4.07 billion in the first nine months of 2025, ended 30 September 2025, with growth across all regions and some improvements in China.
Retail sales in Q3 grew 8 per cent. The group highlighted that it has achieved 19 consecutive quarters of growth, above industry average. “The consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the validity of our strategy,” Prada Group chair and executive director Patrizio Bertelli said in a statement. “We continue to focus on creativity, product excellence and craftsmanship as foundations for enduring relevance and long-term development. These principles guide us as we navigate an evolving landscape with confidence, discipline and responsibility.”
Sales at the Prada brand declined 0.8 per cent in Q3, versus the 1.6 per cent decline seen over the first nine months of the year. At Miu Miu, sales have grown 41 per cent in the past nine months, with 29 per cent year-on-year growth in Q3, despite a tough comparison of 105 per cent growth in Q3 2024.
By region, the Middle East saw the strongest growth in the first nine months, with sales up 21 per cent. Sales in the Americas grew 15 per cent during the same period, with acceleration in the third quarter. In Asia-Pacific, sales grew 10 per cent from January to September, with a slight improvement in Mainland China across Q3, according to the group. Sales in Europe grew 6 per cent in the first nine months, supported by both domestic and tourist spend, while Japan was up 3 per cent against a tough comparison due to “exceptionally high tourism” in 2024.
Retail sales grew 9 per cent year-on-year in the first nine months, driven by like-for-like, full-price sales, while wholesale sales grew 4 per cent.
“Our performance confirms the health of our brands and further solid, diligent execution by our teams,” said group CEO Andrea Guerra. “Despite a still challenging environment, we remain confident in our trajectory, focusing on products and experiences that spark emotional engagement, while further improving our speed and flexibility.”
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