The satirical, pointed message on the three-hand, time-only royal blue dial is easy to miss. But once you see it, it’s difficult to unsee. The 3 and the 9 hour markers have been flipped to express the tariff rate that Swiss manufacturers are facing in the U.S. When you wear this watch, with each time you glance at the matte blue dial, you are reminded of the significant shifts in global trade and economic policy that have upended traditional trade agreements and partnerships. At the same time, the quartz movement powering the watch does its job by telling you the time clearly, as long as you don’t read the hour markers too literally.
The unique design of the model line, with its raised (bio) acrylic crystal, provides a side window to view the dial from the crown and the opposite side of the watch, offering a rare glimpse of true transparency from a Swiss industry that’s sometimes been criticized for being too opaque. If you’re feeling a bit underwater from rising prices, the watch offers 20 meters of water resistance. And if all the changes in global trade and economic policies have left you feeling in the dark, fear not, as the hour and minute hands are lumed to guide the way.