Lucas Jagger as the face of Revo’s new Rolling Stones collection.
Revo
Revo is paying homage to rock ‘n’ roll legends, the Rolling Stones, in the first installment of its multipart collaboration with Universal Music Group and Bravado, named Legends in Sound.
The Revo x Rolling Stones collection, available now, marries the timeless edge of the band, which formed in 1962, with the eyewear brand’s NASA-based lens technology. Lucas Jagger, the 26-year-old son of Rolling Stones frontman Mick Jagger and Luciana Gimenez, is the face of the collection, bringing the accessories to life as a moody, modern-day rocker.
Through working with Jagger, Revo aims to introduce and engage the younger generations to the authentic energy of his father’s legacy band.
“The Rolling Stones x Revo collaboration isn’t just eyewear. It’s a wearable tribute to one of the greatest bands of all time,” Cliff Robinson, chief executive officer of Revo, explained via statement. “The Rolling Stones have inspired generations, and their music and style continue to resonate across ages. This collection lets us celebrate that enduring influence in a way fans of all eras can experience and wear.”
The campaign sees the young Jagger bring the seven styles to life.
Revo
From “Happy” wayfarers to “Wild Horses” aviators, the collection features seven different styles motivated by the band’s archival fashion and song titles. Each pair is available in tortoise, gray and black. The tortoise print glasses are designed with terra-colored lenses, while the gray are made with blue water and the black have graphite. The band’s famous tongue and lip motif is subtly placed in the top corners of the right lenses and on the temple tip.
Revo is also offering customers the chance to purchase a limited-edition, boxed set, featuring “Satisfaction I” and “Satisfaction II.” Satisfaction I is a classic aviator with a silver-plated finish. Satisfaction II is the brand’s bestselling navigator style with a 24-karat gold-plated finish. The set is priced at $659, while the single pairs start are $249.
Each pair is inspired by the band’s heritage fashion and most popular songs.
Revo
Revo plans on continuing its rock genre celebration in the weeks and months to come, with more artist features and buzzy collections that have yet to be announced.
Mick Jagger founded the Rolling Stones in 1962 with Keith Richards, Charlie Watts, Brian Jones and Bill Wyman. At the time, Jagger touted the group as the “World’s Greatest Rock and Roll Band.” The group —now Jagger, Richards and Ronnie Wood — released “Hackney Diamonds” in 2023, 18 years after their last original album, “A Bigger Bang.” Watts, along with Lady Gaga and Paul McCartney, are guest-featured on a few “Hackney Diamonds” tracks.