Are you ready for the luxury hotel battle of the ages?
March is right around the corner, which means our annual March Madness-themed Most Instagrammable Hotel in the World contest is coming back for another round.
If you’re new to this, here’s the deal: We take 64 hotels from around the world, seed them into a bracket-style tournament, and then let the readers of Luxury Travel Advisor decide the winners. You vote on each matchup, the hotel with more votes advances, and the last one standing after six rounds claims the title. It’s simple, it’s fun, and it always gets competitive.
But first, we need your nominations.
Rules for Entry
Hotels, representation companies, PR firms, or a hotel aficionado can all submit nominations — and you can submit as many properties as you’d like.
What We Need
Send us up to three high-resolution images of the hotel. Each photo should be clearly named so we know what we’re looking at (think “Presidential Suite,” “Infinity Pool,” “Overwater Villa,” etc.). Along with the photos, include a sentence or two describing each image, either in the body of your email or as an attached document.
We also ask for a sentence or two explaining why you think this particular hotel or resort is the Most Instagrammable Hotel in the World.
One important note: If you send multiple photos, you’re giving our editorial team the flexibility to choose from among them. If there’s one specific shot you really want us to consider, just send that one.
What We’re Looking For
We want the shot that makes people stop scrolling — the one that racks up the likes, the grid envy in the comments, and the DMs asking for travel tips. Unique, standout settings tend to do best, so show us what makes each hotel special. A couple of ground rules: no aerial drone shots, and no photos with people in them. Hotels must have opened by March 2026 to be eligible.
One more thing: Part of what makes this contest great is the chance to spotlight incredible properties from all over the world. To keep things fresh, we prioritize new hotels each year — so any property that has already appeared in a past contest will be considered last except for winners. We allow three wins before retiring these properties to our Most Instagrammable Hotel in the World Hall of Fame.
Deadline
Submissions are due by 5 p.m. ET on Friday, February 27. The Most Instagrammable Hotel in the World 2026 contest kicks off Tuesday, March 17, when we’ll kick off a full week of first-round voting.
Send your submissions, questions or comments to [email protected].
Start your engines, fill out those entries, and may the best, er, most Instagrammable hotel win!
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