I always enjoy getting out to properties like Whittlebury Park, discovering what they have to offer across an expansive multi amenity resort and how they package it up. This conversation with Bradley Spillman, Senior Digital Marketing Manager, gave me a real behind-the-scenes look at how they juggle three very different businesses under one roof.
In a tour of their impressive golf, spa, and conference facilities, we talk about their approach to digital marketing, the smart investments they’re making in tech and data, and how they’re getting to know their audiences better while chasing new ones like the family segment.
What We Explore
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Three Businesses, One Property: Creates seamless experiences for completely different crowds across golf, spa, and conferences
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Digital Marketing Smarts: The tools and strategies the team uses to boost visibility, understand guest needs, and target fresh markets without losing the core appeal.
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Guest-First Innovation: Why investing in data and tech is all about delivering what people really want and how that’s opening doors to new demographics.
Bradley’s insights reminded me why places like Whittlebury thrive: it’s not just about the amenities, it’s about knowing your guests and evolving with them. If you’re in hospitality and wondering how to blend tradition with tech, this conversation will give you plenty to think about and maybe even steal a few ideas.
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About Haynes MarComs Haynes MarComs was founded in 2019 with the goal of becoming an innovative and unique voice within the technology marketing sector specialising in hospitality, accommodation, travel and property. Founder and director, Ryan Haynes, developed a passion for media and story-telling early beginning his training in local radio before working for national broadcasters as a producer. Ryan soon advanced to global marketing director for a hospitality technology company and in the past decade has supported and consulted leading tech companies in PMS, RMS, ePOS, booking engines, Marketing, Hotel Representation, CRM, and AI.
Haynes MarComs focuses on commercial objectives to support the KPIs for real growth that actually hit the bottom line