The Fragrance Foundation Names 2025 Circle of Champions Honoree


The Fragrance Foundation has looked within its own ranks for its 2025 Circle of Champions honoree.

Receiving the award will be Jerry Vittoria, the organization’s chairman, who is the global president of fine fragrance at Dsm-Firmenich. Vittoria, who previously revealed his retirement slated for 2026, will have spent 35 years with the supplier. He is set to be succeeded by Jonathan Simon.

“Recognizing Jerry Vittoria for the outstanding work he has done to move our industry forward and steward the foundation is truly one of the high points for the entire TFF organization and the history of the Circle of Champion Awards,” said Linda G. Levy, president of The Fragrance Foundation, in a statement. “Throughout his career and his time at The Fragrance Foundation, he has been a true champion of American fragrance, embracing the community, from its perfumers to the consumer. Presenting this award to Jerry in November is a testament to his enduring impact on the industry, his integrity and leadership.”

Vittoria will be honored on Nov. 3 in New York at the foundation’s annual ceremony.

“To be on the receiving end of one of our organization’s most notable awards will be a full circle moment come November,” Vittoria said in a statement. “Being a part of such a dynamic industry and serving an organization that continues to innovate and evolve with the category’s exponential growth has truly been a rewarding experience.”

The Fragrance Foundation honors figures, products and businesses both at its namesake awards and its Circle of Champions event, but there are few losers: Fragrance is still the hottest category in U.S. prestige beauty, having overtaken skin care in sales volume last year and most recently posting 6 percent gains for the first half of 2025, per Circana.