September 12, 2025
The brand has named NBA champion Shai Gilgeous-Alexander as U.S. Voice for Myself Absolu. Image credit: YSL Beauty
France’s YSL Beauty is leveraging sports star power in a new campaign.
{“ct”:”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”,”iv”:”aaed26242ff9123a37970f18b71e05f0″,”s”:”3bdf49e90020365f”}