Courtesy of La Bottega
MILAN — Outside the realm of luxury sportswear and ready-to-wear, the family of Moncler chairman and chief executive officer Remo Ruffini has invested in everything from cycling gear to the restaurant industry. Their latest venture, they said Friday, is in the ever-evolving world of luxury hotel supplies.
The Ruffini family holding company Ou(r) Group took a minority stake of 14.7 percent in La Bottega FounderCo, an Italian company that owns La Bottega.
La Bottega is billed as a hospitality curator, enriching the hospitality industry with fragrances and toiletry products from brand signatures like Italian brands Culti and Ortigia, as well as Etro and Diptyque. In addition to cosmetic brands they also provide bespoke products, dry amenities like combs and vanity kits and slippers to hotels around the world.
La Bottega FounderCo is the holding company of the Pacini family that has a 50.4 percent stake, while private equity firm Three Hills Capital Partners owns the remaining 49.6 percent stake.
Three Hills’ other investments include Aquafil and historic Milanese café and pastry shop and restaurant group Sant Ambroeus.
Ou(r) Group is one of the two holding companies of the Ruffini family. The other family holding company is Ruffini Partecipazioni Holding, which controls a 15.8 percent stake in Moncler, through Double R. In 2018 Archive Srl, an independent investment company controlled by Ruffini Partecipazioni Holding acquired a 49 percent stake of Italian fashion label The Attico.
“La Bottega represents Italian excellence that has achieved a unique position in the global luxury hospitality landscape,” said Ou(r) Group CEO Pietro Ruffini, who is the son of Remo Ruffini. “We are delighted to support the group on its further growth path and contribute to the development of a business project rooted in values we deeply believe in: authenticity, innovation, experientialism and an international vision.”
Ou(r) Group’s investment in La Bottega is part of a broader consolidation and international growth strategy for the group, which aims to further strengthen its presence in key high-end hospitality markets with an integrated business model and distinctive positioning.
La Bottega CEO Tommaso Pacini echoed the strategic nature of the Ruffini family’s participation in the company.
“This strategic alliance is based on shared values and objectives: to consolidate La Bottega’s international role as a comprehensive reference point for high-end hospitality and to jointly explore new opportunities, continuing to build on the elements that have made it a success: creativity, innovation and customized services,” he said.
Across the board, fashion industry leaders are enhancing the hospitality industry’s prestige — mostly through partnerships, strategic events and media engagement. In 2020, for example, Etro brought its signature colorful touch to Milan’s iconic Four Seasons Hotel, customizing the hotel’s sophisticated garden by setting up the world’s first EtroGarden, decorated with sofas, armchairs and cushions covered with the brand’s vibrant paisley fabrics. Earlier this year, Nobu Hotel Ibiza Bay offered a capsule collection with the luxury Parisian men’s swimwear and resortwear company True Tribe.