Whether you’re walking through the streets of SoHo or Beverly Hills, you’d be hard pressed to get through an afternoon without seeing at least a few Alo tote bags. But would these same girls shell out upwards of $3,000 for a leather handbag from the athleisure label?
CEO Danny Harris is betting on yes. Next month, Alo is launching a line of Italian-made leather bags. There are three styles at launch, and prices for the category will range between $1,200 to $3,600. A campaign (with some major faces) will drop 9 September, the same date the bags will be available for pre-order. They’ll then be available to pick up from 22 September in 23 of Alo’s top-performing stores (or “sanctuaries”, as the brand refers to them), including Beverly Hills, New York’s SoHo, London’s Regent Street and Aspen. They’ll also be available online via a concierge-style experience (separate from Alo’s usual site).