New York Fashion Week has everyone on a high… literally.
New York-based dispensary Gotham partnered with Collina Strada and Eckhaus Latta on their shows this season to highlight the intersection of cannabis and fashion. The collaborations included models consuming cannabis on the runways, resulting in chatter from attendees, as well as weed-inspired products like Collina Strada’s limited-edition top featuring a pocket for a vape pen and an Eckhaus Latta x Gotham lighter sheath and joint case.
“Both Eckhaus Latta and Collina Strada embody a spirit of innovation, community and authenticity that mirrors what we are building at Gotham,” said Rachel Berks, vice president of product development and partnerships. “Collaborating with them on exclusive products has been a natural extension of that alignment, and this season, bringing cannabis consumption to the runway has taken it to the next level.”
Collina Strada button-down featuring a pocket for a vape pen.
Sean Zanni//Courtesy of Gotham
Berks continued: “We intend to subvert the traditional sponsorship model, by not only supporting the production of the show, but in creating covetable products. These collabs are uniquely born from elevated cannabis culture, and enable the designers to work in ways that they might not have done previously.”
Gotham, which has partnered with Eckhaus Latta and Collina Strada in the past, carries both brands at its concept store in the East Village.
“Partnering with Gotham allows us to challenge perceptions in a way that feels both daring and intentional — integrating cannabis into the runway conversation as naturally as a silhouette,” said Collina Strada founder and creative director Hillary Taymour. “It’s a collaboration rooted in innovation and risk-taking, designed to capture how fashion and cannabis intersect to spark creativity and cultural inspiration.”
Gotham gifting backstage at Collina Strada.
Sean Zanni//Courtesy of Gotham
In addition to these shows, Gotham also gifted models, stylists and creatives with cannabis-filled gift bags at Theophilio, Tyler McGillivary and Allina Liu.
Upon receiving the goods, one model at Eckhaus Latta said “I might cry. This is amazing.”
Gotham gifting at Eckhaus Latta.
Sean Zanni//Courtesy of Gotham