Amazon just announced the return of Prime Big Deal Days, a mega-sale similar to the retail giant’s annual Prime Day, coming this fall. The two-day shopping event is open to Prime members, and features thousands of deals across all major categories, including tech and electronics, clothing and shoes, luggage and travel accessories, premium beauty products, and so much more. The timing means members can get a head start on their holiday shopping and score deals on big-ticket items they might have missed out on during this year’s July Prime Day.
So, when is Prime Big Deal Days? The sale begins Tuesday, October 7, 2025, at 12:01 a.m. PT and runs through Wednesday, October 8. While we expect most deals to stick around through the end of the sale, popular items do tend to sell out, so we recommend filling up your Amazon shopping cart ASAP with anything you’re sure you want.
While we still have a few weeks to go before the sale begins, it’s not too early to start dreaming up your wishlist. To help you take advantage of all the fleeting October sale has to offer, here’s a complete rundown of everything you need to know—including what bestsellers we hope to see on sale and what our reader’s bought most last Prime Day.
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FAQ:
What is Prime Big Deal Days?
In case you’re not familiar with this particular Amazon sale, let’s get you up to speed: Prime Big Deal Days is an annual savings event in which shoppers can find thousands of deals across all major categories. Shoppers can expect discounts similar to those during Amazon Prime Day, which happens every July. This fall sale gives Prime members a chance to save before the Black Friday mayhem (and get an early start on their holiday shopping).
Electronics and home goods tend to be the most popular items purchased during these events—and amount to the biggest savings—but we typically also see great deals on clothing and shoes, luggage, beauty products, outdoor gear, and family travel essentials.
Amazon’s massive fall sale event begins on Tuesday, October 7, and runs through Wednesday, October 8. The best deals tend to sell out before the sale ends, so if you see something you really want on sale, don’t hesitate to add it to your cart.
Do I have to be a member to participate?
Yes, you do have to be an Amazon Prime member to take advantage of these deals. Membership costs $14.99 per month or $139 per year (college students get a discounted rate), but you can sign up for a free 30-day trial here to try it out without committing to a full year. If you do keep your Prime membership account, you’ll have access to same-day, one-day, and two-day shipping on millions of products; two-hour grocery delivery via Whole Foods; Prime’s Try Before You Buy program; and more.
What sales can I shop during Prime Big Deal Days?
During this year’s fall sale, you’ll find a variety of can’t-miss sales: Lightning Deals, which only run for a few hours; Deals of the Day, which run for one specific day; and Best Deals, which extend beyond the two-day sale. Shoppers will find deals on Amazon devices, as well as discounts across all categories, including luggage, clothing and shoes, tech accessories, outdoor gear, beauty products, home goods, and more. There are also discounts on big ticket items that travelers love, like noise-canceling headphones, e-readers, wearable tech, suitcase sets, and backpacks. Some of the just-announced participating brands we’re most excited about are Beats, Dyson, Milk Makeup, Levi’s, and Lancôme.
Do Prime Day deals change each day?
Yes, new deals are added throughout, and sale prices can change, especially if an item is a Deal of the Day or Lightening Deal. Some products, however, will stay at the same sale price throughout the sale.
What can we expect to see on sale?
We still have a few weeks to go before the sale begins, but we expect to see deals on a variety of bestsellers, from noice-canceling headphones and wearable tech to comfortable sneakers and durable luggage. We hope to see deals on editor-approved travel accessories, too, like portable steamers, waterproof speakers, and reusable toiletry bottles. Viral hair tools and beauty products like Shark’s FlexStyle drying system and Crest 3D Whitestripes also tend to be marked down during the sale.
What did Traveler readers purchase most last Prime Day?
During Amazon Prime Day this past July, our readers went heavy on in-flight essentials and travel accessories, particularly neck pillows, lightweight steamers, and packing cubes. Tech gadgets, like Apple AirPods, AirTags, and portable chargers, were popular, too. Our readers particularly loved this Eachy makeup bag and luggage from Away—a brand trusted by our editors for years. And as always, our readers made sure to snag some camping essentials, too, including waterproof phone pouches and LifeStraw’s personal water filter.
What are Traveler editors’ top Amazon recommendations?
For even more shopping inspo, we’ve rounded up some of our editors’ long-standing favorite travel accessories available on Amazon. These are the organizational tools, gadgets, and comfort items we bring on most every type of trip, whether it’s a quick weekend getaway or an extended vacation in a far-flung destination. And because we travel often, we know how important it is to be comfortable on a long-haul flight or road trip. Buttery-soft leggings, supportive sneakers, and compression socks are also among our top Amazon recommendations.
This article has been updated with new information since its original publish date.