Supermodel Taylor Hill is getting into the jewellery business.
Stone Fruit, her new line of demi-fine jewellery featuring vintage-inspired bangles, earrings, chunky rings and necklaces, launches this month and is a joint venture with her sister (and fellow model) Mackinley Hill, who will serve as the brand’s design director.
Naturally, the collection features several homages to the Hill family: Stones in the Pit earrings, for instance, appear in trios as a nod to the co-founders’ third sister, influencer Logan Rae Hill. Plus, Stone Fruit’s overall aesthetic is influenced by Taylor and Mackinley’s grandmother, who had an affinity for chunky statement pieces. Elements like the oxidised sterling silver in the Disc bracelet, ear cuff and necklace; the ridged surfaces in the Barrel cuff and hoops that evoke casks; and the curved hardware meant to resemble bone in the Clavicle necklace and bracelet pay tribute to the co-founders’ upbringing in Colorado.
“I like to call our pieces a little bit eclectic, bold, but wearable,” said Mackinley, who has been creating her own pieces from craft materials since she was in elementary school. “We always want to do something really joyful [that] sparks delight.”
The line’s initial drop, set for Sept. 30, includes over 30 pieces and incorporates gems meant to evoke the juice of a stone fruit, including tiger’s eye, peach moonstone, mother of pearl, garnet and lab-grown white sapphire. Signature items will be priced at $100 to $500, while statement pieces will retail for upwards of $600.
It’s a good time to get into the jewellery business: Even amid tariff fears and dimming consumer sentiment, jewellery remains a stronghold in the luxury sector, continually defying the category’s otherwise steep downturn.
To take advantage of that momentum, for its inaugural year in business, the sisters are focused on building the Stone Fruit community, with plans for pop-up events and outdoor activations. In doing so, they’re hoping to steer away from associations of a “celebrity brand,” can be as much of a drawback as it is an advantage.
“Hopefully people even discover [Stone Fruit] and have no idea that it’s even attached to me at all,” said chief creative officer Taylor. “That’s such a dream of ours … that people love the brand because of the brand.”