Introducing the Vogue Business People Moves Tracker, a running list highlighting the key executive appointments and exits across the fashion and beauty industries. From CEOs to creative directors to other key C-suite hires, we track the leadership shifts that are reshaping the industry.
August 2025
Lululemon appoints Ranju Das as its first chief AI officer
Background: Lululemon has appointed Ranju Das as its first chief AI and technology officer. In the newly created role, Das will lead the company’s technology organisation and drive the development and execution of the “next phase” of Lululemon’s technology and AI strategy, according to the company. Das, who has two decades of experience in propelling AI innovation, and was previously CEO and founder of Swan AI Studios, will report to Lululemon CEO Calvin McDonald. The activewear brand also announced that its chief information officer Julie Averill will be leaving the company in September as part of a “planned leadership transition”.
Effective: 2 September 2025.
Company comments: “We see an exciting opportunity to further leverage AI and technology to advance our product innovation process, improve our agility and speed to market, and bring more engagement and personalisation to our guest experience,” said McDonald. “Ranju’s breadth of expertise and proven track record of leading large-scale technology and AI transformations make him the ideal individual to drive this work forward at lululemon and take our technology organisation to the next level.”
Target names Michael Fiddelke as CEO
Background: Target has promoted current COO Michael Fiddelke to take on its chief executive role amid a continued sales slump for the US retailer. He will replace Brian Cornell, who has been CEO since 2014 and will transition to the role of executive chair on Target’s board of directors. Fiddelke joined the company in 2003, where he has spent the majority of his career, after spending three years at Deloitte consulting. He has held leadership positions across finance, merchandising and human resources, as well as filling the CFO role prior to leading operations.
Effective: 1 February 2026.
Company comments: “Over the last several years, the board has been executing a deliberate and thoughtful CEO succession process, including an extensive external search and assessment of many strong candidates,” said Christine Leahy, lead independent director of Target’s board of directors. “It is clear that Michael is the right leader to return Target to growth, refocus and accelerate the company’s strategy in a highly dynamic and fast-moving retail environment.”
Victoria’s Secret appoints Christine Vellani as president of its Adore Me brand
Background: Adore Me parent company Victoria’s Secret, which purchased the lingerie disruptor in 2022 for $400 million in cash, has appointed Christine Vellani to lead its next phase of growth. Vellani has been in the company since 2019, working in various roles, but most recently as executive VP of merchandise planning, allocation and growth, as well as new business development. The shift follows the announcement that CEO Morgan Hermand-Waiche has exited the brand he launched in 2011, soon after graduating from Harvard Business School.