In a tough luxury market, Camille Perry and Holly Wright, co-creative directors of Tove, were feeling highly optimistic on the 17th floor of Space House, an office building near Holborn.
The collection suited the concrete interiors with the backdrop of the London skyline and blue skies. Here were clothes that can be worn to the office: silk black pants, cami tops and clean white dresses, but for after hours, they just need to be worn backward for a hint of sex.
“It’s all about sensuality with a subtle hint in it, where somebody’s really comfortable in their own skin, it’s what we were trying to convey here,” Perry said.
The designers found confidence in their slick aesthetic in easy, breezy pieces.
A peekaboo waistband, a slice in the middle of a dress paired or other flashes of skin made for unexpected seduction — the type that Sharon Stone possessed in “Basic Instinct.”
Tove, a brand that’s minimal in its color palette, welcomed in flirtatious hues by way of a blush pink on a sheer dress, cornflower blue with an applied croc-effect and a marigold ruched dress that looks like the flower bunched together. Other colors included a Yves Klein blue and a royal navy.
Perry and Wright expanded their jewelry offering this season by collaborating with Pandora. They took the Danish brand’s charms and engraved them with infinity symbols as a signal of neurodiversity.