Celine Dion in the new Charlotte Tilbury “Star Confidence” holiday campaign.
Charlotte Tilbury is inviting a music icon to lead its holiday celebrations.
The luxury fragrance, skin care and color cosmetics brand, launched by its namesake founder, has officially tapped global sensation Celine Dion to front its 2025 holiday campaign. In disco-lit imagery shared on Wednesday, the 57-year-old singer is seen sandwiched between ribbon-wrapped presents on stage, perfume bottle in hand.
This campaign marks the debut of Charlotte Tilbury’s new Star Confidence Eau De Parfum, the latest scent in its Fragrance Collection of Emotions. The meaning of “star confidence” is also encapsulated here, honoring the irrevocable influence of both women with a special recording of Dion’s 2002 hit, “I’m Alive.”
“I’m honored to join my dear friend Charlotte for this magical holiday campaign. I’ve always believed music and beauty can uplift and inspire confidence. Having my song ‘I’m Alive’ as the soundtrack felt like a true celebration of resilience and joy,” Dion exclusively told WWD.
Celine Dion on the set of “Planet Star Confidence.”
Crafted by perfumer Juliette Karagueuzoglou, Star Confidence is a melting pot of warm florals, jasmine sambac absolute, davana oil and patchouli oil. The scent is designed to be mood-enhancing, evoking feelings of feminine prowess with blackcurrant absolute and base notes of oakmoss absolute. According to the brand, 84 percent of the formula is made from naturally derived ingredients, emitting an aroma that’s said to linger for up to 18 hours.
The rose-colored celestial casing is everywhere in this campaign, baring drawings of unicorns and magic keys on the front. Dion, with her blond bombshell waves, ditches her microphone for the glass potion bottle, holding it firmly to the sky. The imagery sees the Grammy Award-winning singer flash a smile on the set of “Planet Star Confidence,” with a makeup equally as dynamic as the backdrop.
Celine Dion next to Charlotte Tilbury in the campaign.
Dion’s makeup aesthetic was brought to life using a list of Charlotte Tilbury products, including the brand’s limited-edition Hollywood Instant Look in a Palette in Pretty, Glowing Beauty. Other products, such as the Hollywood Instant Look in a Palette in Dreamy, Bronzed Beauty, the Airbrush Flawless Foundation, the limited-edition Big Lip Plumpgasm in Strawberry Chocolate and the Lip Cheat Lip Liner in Icon Baby were used.
Last year, the “My Heart Will Go On” vocalist found returned to the stage at the 2024 Paris Olympics opening ceremony after being diagnosed with stiff person syndrome in December 2022. To honor the historic moment, Dion sang an emotional rendition of Edith Piaf’s “Hymne A L’Amour” in the Eiffel Tower.
Speaking with WWD, Tilbury remembered this triumphant moment. “When she made her spectacular return to the global stage at the 2024 Paris Olympics – looking radiant and out of this world in a full face of Charlotte Tilbury – I knew exactly who I wanted to bring my holiday 2025 campaign to life,” the founder said.
“Celine is a true icon – not just a record-breaking superstar, but a woman of extraordinary strength, humour, and heart whose voice and story have touched millions,” Tilbury continued. “The way she has turned challenges into power is beyond moving. She embodies everything I believe in – resilience, determination and the power to transform lives. She is a true inspiration.”