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Birkins and Other Viral Handbags to Shop on Sale for Prime Day
Ever wanted to get a Birkin bag for over $4,000 off? There’s no better time to make that seemingly unattainable dream a reality than during Amazon’s Prime Big Deal Days this year, running from October 7-8. Amidst the millions of deals across fashion, beauty, home goods, electronics, and more, our editors have reserved a special place in our hearts for the on-sale selections from the What Goes Around Comes Around luxury handbag storefront with dozens of pre-loved, rare, and vintage styles in top condition, as well as the offerings that come courtesy of Rebag, a luxury resale platform that’s put up many of its bestsellers on Amazon.
Whether you’re looking to add to your luxury purse collection or have finally saved enough money for your very first splurge in the handbag department, these deals of up to 20 percent off on luxury bags from brands like Hermès, Prada, Chanel, and Gucci come as the perfect excuse for channeling “The Devil Wears Prada 2” energy in your daily life. And as if these just-dropped sales weren’t incentivizing enough, Amazon is also granting an extra 10 percent off your order when you sign up for its Luxury Stores emails or texts (that’s up to $200 off in addition to the juicy markdowns you’re already privy to).
The Rebag section at Amazon is where shoppers can also score actual Birkin bags for 15 percent off — no appointment or previous shopping history required. While they are in used condition, Rebag is in the business of providing shoppers with best-in-class, heirloom-quality items, so we guarantee you won’t be disappointed with what comes to your door in a week or so (with free shipping and free returns, for added peace of mind).
So that you waste the least possible amount of time scouring the luxe bag picks — time better used clicking that “add to cart” button — we’re here to be a handy resource for the exact silhouettes that are worth your time, besides the Jane Birkin–inspired Hermès icon.
Top-handle styles were all the rage on fall 2025 runways of labels from Khaite to Valentino, which is where the Hermès Pre-Loved Kelly Handbag comes in — trend-aware as can be, with gilded hardware, a chic padlock, a pebbled leather exterior, and a timeless, go-with-everything black colorway. Flap crossbodies also had their moment in the fall collections of brands like Gabriela Hearst, so the marked-down Chanel Pre-Loved Classic Double Flap Bag, Prada Pre-Loved Chain Flap Bag, and Gucci Pre-Loved GG Marmont Flap Bag all pay homage to this functional style while adding their own touches of refinement to the equation (whether this manifests in glossy chain straps, textural quilting, or artful stitching).
If you’re looking for a roomier tote along the lines of those spotlighted during Louis Vuitton‘s fall 2025 showcase — to take with you on everything from overnight trips to stops at the farmers market (your bell peppers are about to be pampered) — go with the Gucci Pre-Loved Convertible Soft Open Tote, whose Bengal tiger print also honors the current obsession with wild cats among fashion insiders.
And for smaller carryalls you can sling over your shoulder as the cherry on top of a glam going-out ‘fit, there’s nothing better than Dior’s Pre-Loved Navy Oblique Jacquard Saddle Bag — a veritable TikTok sensation — and the Louis Vuitton x Takashi Murakami Pre-Loved White Monogram Milla Pochette, which adds a fun-loving pop of color to the classy carrier.
Ready to shop? We thought so. Here are all the designer bag styles to invest in for Amazon’s October Prime Day celebrations.
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Hermès Pre-Loved Birkin Handbag 30 in Bleu Paon
Price upon publish date of this article: $17,080.75
Hermès Pre-Loved Birkin Sellier Bag 25 in Craie
Price upon publish date of this article: $23,723.50
Hermès Pre-Loved Birkin Handbag 30 in Bougainvillier
Price upon publish date of this article: $21,976.75
Chanel Pre-Loved Classic Double Flap Bag in Black
Price upon publish date of this article: $7,582
Louis Vuitton Pre-Loved Artsy Handbag in Brown
Price upon publish date of this article: $1,976.25
Prada Pre-Loved Chain Flap Bag in Red
Price upon publish date of this article: $841.50
Gucci Pre-Loved Nymphaea Tote in Pink
Price upon publish date of this article: $582.25
Gucci Pre-Loved GG Marmont Flap Bag in Neutral
Price upon publish date of this article: $1,551.25
Gucci Pre-Loved Convertible Soft Open Tote in Brown
Price upon publish date of this article: $1,062.50
Dior Pre-Loved Navy Oblique Jacquard Saddle Bag in Navy
Price upon publish date of this article: $2,600
Louis Vuitton Pre-Loved Takashi Murakami Milla Pochette in White
Price upon publish date of this article: $2,360
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on luxury handbags worth your time and money.