Coverage will begin in earnest on Thursday, September 4, and the event runs until Sunday, September 7. Five of the six founding members (Breitling, Bulgari, De Bethune, H. Moser, and MB&F) will be at the show, either launching new releases or showing things under embargo for the fall. There are also big-name brands like Zenith and TAG Heuer alongside fan favorites like Oris, Furlan Marri, Doxa, and more. For people looking for high-end independents, we’ve got Greubel Forsey, Berneron, Urwerk, and a whole field of other great brands (and something special coming from Andersen Genève, I hear).