Known for its rigourous fasting and “detoxifying” programmes, 41-year-old Austrian resort brand Lanserhof announced a €95 million ($110 million) investment on Wednesday as it prepares to ramp up expansion.
The investment has been faciliated through a vehicle managed by Madrid-based firm AltamarCAM Partners, led by New York-based alternative investment company King Street Capital Management. Manuel Puig, the vice chairman and proprietary director on the board of directors at beauty giant Puig, also participated. A majority stake in the group will be maintained by existing shareholders.
In a statement, Lanserhof Group chief executive Dr. Christian Harisch said the funding “will provide resources and expertise to strengthen our presence in Europe while expanding our footprint into new regions globally where demand for high-quality preventive health and longevity solutions is accelerating.”
This expansion includes a new location slated for 2027 inside the Finca Cortesin resort near Marbella, Spain, which previously received an investment led by AltamarCAM Partners in 2023. The company plans to open several additional new locations by 2030 and launch a supplement and beauty line internationally.
Lanserhof’s representation of the “intersection of longevity, preventive health and hospitality” makes it an appealing investment, said Paul Brennan, partner and co-head of Real Estate at King Street in a statement.
With three luxury resorts in Germany and Austria, the brand spearheaded the “detox” and longevity wellness trends through its signature Lanserhof Concept regimens. In addition to its fasting programmes, its comprehensive list of therapies includes medical diagnostics, beauty treatments such as facials and less-than-mainstream offerings like liver cleanses and hay wraps.
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