As the September 30 deadline for the $7,500 Federal Tax Credit looms, it’s no surprise that electric vehicle (EV) sales are skyrocketing as prospective EV buyers rush to take advantage of this incentive. As a result, most of the winners are EVs that are beneficiaries of the Federal Tax Credit, while sales of non-eligible EVs remain largely unchanged. That is, unless you lease, because even non-eligible, foreign-made EVs qualify for the incentive.
- Base Trim Engine
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EV
- Base Trim Transmission
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Automatic
- Base Trim Drivetrain
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Rear-Wheel Drive
- Base Trim Horsepower
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225 HP
- Base Trim Torque
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258 lb.-ft.
Anyway, with this sales surge, it’s unsurprising that some EVs will experience sales surges better than others. That’s because some brands market their EVs extremely well, while others have excellent and well-rounded EVs, but somehow fade into the background and thus lead to poor sales. That’s especially the case with this article’s underrated EV, because while it has very strong merits, its corporate cousins significantly outsell this model. Why is that the case, and should you get one instead of its mechanically related cousins?
To give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from various manufacturers and other authoritative sources, including Top Gear.
Hope You Remember The Genesis GV60
The well-rounded and excellent EV we’re on is the Genesis GV60. Unfortunately, Genesis doesn’t reveal monthly sales figures like its Hyundai and Kia siblings, so we don’t have its 2025 sales figures yet. Looking at its most recent 2024 US sales figures, however, the GV60 is grossly underperforming when compared to the Hyundai Ioniq 5 and Kia EV6.
Severely Outsold By Its Siblings
For perspective, in 2024, Genesis sold just 2,866 units of the GV60. Just how bad is this? The GV60’s annual sales are pretty much the average monthly sales figure of both the EV6 and Ioniq 5. 21,715 units of the EV6 were sold in 2024, while the Ioniq 5 even has double the EV6’s 2024 sales at 44,400 units. Though not a direct competitor, the BMW i5 even outsells the GV60 by nearly four-to-one, with 8,763 units sold in 2024, and even the more expensive iX outsells the GV60 with 3,545 units sold in that same year.
Despite Being Well-Rounded
But the BMW EVs are more expensive, and aren’t even riding on bespoke EV platforms (the iX’s platform is heavily based on CLAR, after all). Sharing the same, highly-acclaimed E-GMP platform as the Kia EV6 and Hyundai Ioniq 5, the Genesis GV60 has all the right ingredients for a cutting-edge EV—ultra-fast charging, long-range efficiency, and unparalleled interior flexibility.
2025 Genesis GV60 Performance Specs
|
Standard RWD |
Standard AWD |
Advance AWD |
Performance AWD |
|
|
Drivetrain |
(Rear) Permanent magnet synchronous motor |
(Front and Rear) Permanent magnet synchronous motor |
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|
Layout |
RWD |
AWD |
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|
Transmission |
1-speed A/T |
|||
|
Horsepower |
225 hp |
314 hp |
483 hp |
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|
Torque |
258 lb-ft |
446 lb-ft |
516 lb-ft |
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|
EPA Range |
294 miles |
264 miles |
248 miles |
235 miles |
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Battery Size |
77.4 kWh |
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Base MSRP |
$52,350 |
$55,850 |
$60,900 |
$69,900 |
At its most efficient single-motor Standard RWD configuration, the GV60 boasts 225 horsepower and an EPA-estimated range of 294 miles. Opt for dual-motor AWD versions, and power bumps to 314 horsepower, while range drops to 264 miles (or 248 miles with the Advanced AWD’s 20-inch wheels). Lastly, the Performance AWD offers a whopping 429 horsepower, but unsurprisingly, this is the least efficient version with just 235 miles of EPA-estimated range. Finally, the E-GMP platform’s 800-volt architecture enables the GV60 to accept up to 350 kW of DC fast charging, allowing for a 10 to 80 percent charge in approximately 18 minutes.
Buy Now Or Wait For The 2026 Update
With the Ioniq 5 and EV6 receiving mid-cycle facelifts, it’s unsurprising that Genesis has also given the GV60 the same raft of updates. Unfortunately, we still have no details about when the updated GV60 is set to arrive, so here’s a quick guide to help you decide whether to jump the gun now or wait for the 2026 model to arrive.
You Should Get The Current Model If…
If you want to get a great deal out of a GV60, whether through leasing or buying brand new, no doubt, get the current 2025 model. It may not offer the most cutting-edge software like the upcoming 2026 model, and its large 27-inch infotainment screen, but the discounted price for a GV60 now is probably worth it. That’s because until September 30, the GV60 comes with a $10,000 Retail Bonus Cash, thus reducing its total purchase cost to under $50,000 for most versions. Even those opting for a lease are set to receive a $14,250 EV Lease Bonus that will significantly help lower your total costs during the lease period.
With these prices and incentives, the luxurious and well-appointed GV60 can end up being just as affordable as a Hyundai Ioniq 5 or Kia EV6. Though of course, the EV6 and Ioniq 5 are using newer software for their touch screens, along with having an 84-kWh battery versus the GV60’s 77.4-kWh battery, there’s no doubt you’re getting a more luxurious car for the money.
You Should Wait For The New Model If…
But if you’ve got a bit of patience and a slightly higher budget to play with, then waiting for the facelifted GV60 will be worth it. For one, it now has the larger 84-kWh battery, which should add more range. Unfortunately, the EPA has not yet rated the range of the facelifted GV60, but we’re confident the larger battery will add more range. Perhaps your main motivator to get the new GV60 is the updated design inside and out.
In my opinion, the current GV60 looks less attractive than the Ioniq 5 and EV6, mostly due to its busy front end. Thankfully, the facelift cleans up the fascia by giving a more conventionally styled lower grille, while the body cladding is now color-matched. These help make the GV60’s exterior look better proportioned and more upmarket. Finally, the interior also gets a new 27-inch OLED display, running the latest connected car Integrated Cockpit (ccIC) operating system meant for Genesis models. The larger screen isn’t at the expense of physical controls, since the rest of its space-age premium interior layout remains unchanged.
Upcoming Genesis Models To Look Forward To
Genesis’ EV lineup is getting reshuffled at the moment, especially with the recent discontinuation of the Electrified G80. With only two EVs, one of which is also underperforming sales-wise, Genesis needs to release compelling EVs, especially as HMG seems to be doubling down more on Hyundai and Kia and leaving its own luxury brand on the sidelines.
Entering The Magma Chamber
One of the upcoming models that will hopefully bring excitement to the Genesis brand is the GV60 Magma. As part of its new Magma performance sub-brand, the GV60 Magma will unsurprisingly inherit a lot of the Ioniq 5 N’s genes. Tyrone Johnson was head of testing for the Ioniq 5 N. Now, he is the head of Hyundai Motor Europe Technical Center (HMETC) in Germany. The GV60 Magma was primarily developed in South Korea, but every Magma model after the GV60 will mostly be engineered by HMETC.
For now, and understandably, details about the GV60 Magma are minimal, but we’re confident it’ll have more than 600 horsepower, as it’s confirmed that it will inherit some of the technical nuances of the Ioniq 5 N—simulated gear shifts and all. But how is the GV60 Magma going to differ from the Ioniq 5 N? In an interview with Top Gear, Johnson said:
N is the ‘corner rascal’. A Magma isn’t about the track, although it will be track capable. It’s a more sophisticated, luxurious driving machine.
Now, while the parts sharing has been confirmed, software will help separate the driving feel of the GV60 Magma from the Ioniq 5 N. Johnson adds:
I’ve done 40 years in this industry. It was all mechanical engineering. Now it’s all software. You can fundamentally change a car with software.
Flagship Tech-Forward Opulence
On the other end of the spectrum, Genesis is also going even more upmarket with the upcoming release of the GV90. Already previewed by the Neolun concept, the GV90 will be a flagship electric three-row SUV with more luxury and amenities than any Genesis model before it. The GV90, as the “90” name suggests, will be positioned in parallel with the G90, representing the pinnacle of its respective segments.
But just how “flagship” is the GV90 going to be? Well, it won’t inherit, yet again, HMG’s now-ubiquitous E-GMP platform. Instead, the GV90 will be the first HMG EV to ride on the new eM platform, which promises up to 50 percent range improvement, as well as a true software-defined vehicle (SDV) electronics architecture, where over-the-air (OTA) updates can also add new features and vehicle tweaks beyond its infotainment. The SDV architecture is also powered by Hyundai’s upcoming PLEOS Connect operating system, which is based on Google’s Android Automotive Operating System (AAOS). Running within PLEOS Connect is Gleo AI, HMG’s new, large language model (LLM)-based artificial intelligence.