The 39% levy imposed on Swiss goods imported into the U.S., the top market for Swiss timepieces, has forced the industry to react. Moser, like many others, moved to ship as much stock as it could to U.S. retailers ahead of August 7, when the higher rate came into effect. Some brands, including Christopher Ward, have accelerated or initiated plans to use U.S.-based entities to take advantage of transfer pricing and reduce the impact of Swiss tariffs. Some Swatch Group brands, such as Blancpain, are again raising prices, while Richemont brands, which include IWC, Panerai, and Cartier watches, are also expected to adjust prices soon. Meanwhile, other smaller brands that use third-party manufacturers are even beginning to have their watches assembled in the U.S., in another bid to lessen the tariff impact. Even legendary marques such as Patek Philippe have had to adjust. Geneva-based Patek will raise prices by 15% beginning September 15, according to people familiar with the matter. A Patek spokesperson in Geneva declined to comment.