This article is part of the Vogue Business 100 Innovators: Class of 2025, an annual list of individuals Vogue Business editors believe have the potential to change the luxury industry for the better.
Katie Welch has never been afraid of a leap. In 2020, she left a comfortable role to join Rare Beauty at the very beginning — no playbook, just actress and pop star Selena Gomez’s vision and a tiny team. Five years later, that leap has turned into one of beauty’s biggest success stories, with Rare valued at $2 billion and beloved by Gen Z.