Lexie Moreland/WWD
While on the West Coast celebrities were piling on jewels for the Emmys red carpet, in New York the Chopard dressing credits were concentrated in one high-wattage room.
On Sunday night, the jewelry brand hosted a launch party for its new Ice Cube high jewelry collection at Centurion, a space near Grand Central Terminal usually reserved for Amex Black Card holders. The room’s wraparound windows provided clear views of the top of the Chrysler Building, but the exterior attraction was quickly outshined by the arrival of brand clients and VIPs alike.
“ I love that they have an emphasis on film and filmmakers. And they’re a huge partner of the Cannes Film Festival, which is dear to me,” said Cody Fern, who was wearing a pair of Chopard mismatched diamond earrings and Ice Cube necklace. The actor is gearing up to direct his first feature film, “Mother Courage,” starring Sarah Paulson and Dianne Wiest. “ I’ve literally flown in from scouting and doing all of that,” he added. “We start filming in January.”
“I wore Chopard at the Cannes Film Festival for the premiere of ‘Mission Impossible,’” said Pom Klementieff, who arrived at the party with fellow actress Jodie Turner-Smith. “The jewelry is just stunning. And I’m wearing a ring right now that looks like an artichoke,” she added, showing off the green-and-purple design on her finger. Klementieff is in talks to star in two movies, and has French film “Mi Amor” coming out later this fall. “ It was something very different from what I’ve done before,” she said of the thriller directed by Guillaume Nicloux.
Other guests included Emily Ratajkowski, Odell Beckham Jr., Ariana Greenblatt, Ashley Graham, and more — all wearing Chopard pieces from the new collection.
“ It’s very versatile, it’s very modern and it’s very playful, but at the same time, it’s very classic,” said chief executive officer of Chopard USA Jean-Baptiste Maillard of the new collection. “ Ice Cube is really the new younger client coming into the brand and getting to know it.”
On one side of the room, models were showcasing the collection from a raised platform; on the other side, the jewelry was laid out in displays where guests could get a closer look. Nearby, guests were waiting in line for the cinematic Glambot photo booth, while others were being rendered by the illustrator weaving through the crowd drawing portraits of guests. Next to the step and repeat, a man was folding origami versions of the Chrysler Building with gold paper.
At the end of the night, every guest received a new Chopard ice cube to add to their collections: a set of reusable, literal ice cubes, perfect for accessorizing a chilled beverage.
Odell Beckham Jr.
Lexie Moreland/WWD