PARIS — Rochas fashion is being discontinued, as its owner Interparfums SA is refocusing on its core business — prestige fragrances and cosmetics.
Interparfums has owned the fashion brand for the past decade.
“These years have been an intense and inspiring journey,” Alessandro Vigilante, creative director of Rochas, said in a statement released Wednesday. “I’m proud that together we have created a vision able to reach a global audience without losing authenticity or heart.
“Each collection carried a part of me, telling stories and inspiring others,” he continued. “My commitment to fashion remains unchanged: to connect with women, anticipate their desires and accompany them with clothes that embrace, protect and express identity.”
Rochas Fall 2025 Ready-To-Wear Collection at Pars Fashion Week
Courtesy of Rochas
“We are proud of the legacy we leave behind,” stated Philippe Bénacin, chief executive officer of Interparfums SA. “I would like to thank everyone who supported us throughout the years, and especially Alessandro Vigilante, who, over the past two years as creative director, has beautifully expressed the DNA of this century-old house — an emblem of bold femininity and elegance.”
The winter 2025, which was presented in March, is to be Rochas’ final fashion collection.
The house of Rochas was founded in 1925.