Patrick Ta, the makeup artist-turned-influencer and founder, wants to build a global beauty brand that lasts. The next step towards that goal? Launching in Latin America.
Patrick Ta Beauty is entering the market with Sephora Mexico, going live on the Sephora app on 12 September before rolling out to 50 stores on 17 September. Ta will mark the launch with a three-day celebration, including a meet-and-greet at Sephora’s flagship in the Antara shopping mall in Mexico City, an influencer dinner with regional creators, and a makeup master class for local fans.