Is bespoke bridal the future for independent fashion brands?


When British pop star and music scion Mabel married record label A&R executive Preye Crooks last month, fans might have expected her to wear a major label like Vivienne Westwood, or a rising bridal star like Danielle Frankel for the nuptials. Instead, Mabel opted for emerging London-based designer Feben to outfit the rehearsal dinner, followed by archival, Spring/Summer 2006 Dolce & Gabbana for the party. It’s the first time Feben, better known for her textured black evening gowns, has done bridal. But it won’t be the last.

“We also dressed her sister Tyson, niece, and stylist Simone Beyene,” the designer says, speaking from her London studio. “The [luxury] market has been really hard lately, but as hard as it’s been, it’s made us think of different ways of working such as bridal, which has led to exciting opportunities.”