This summer, flip flops made an inescapable return, scarves drifted from women’s necks to their heads and waists, and Pucci dresses featured prominently across Instagram feeds.
But where summer 2024 had Brat (an aesthetic — and vibe — with ample touchpoints for fashion to latch onto), and 2023 was dominated by Barbiecore alongside a revolving door of TikTok-fuelled micro trends, summer 2025 was strangely bare on the trend front. With Rhode, Hailey Bieber is pushing ‘lemontini’ yellow, but no other brand has meaningfully hopped on. There’s been lots of talk about toes amid the flip flop resurgence, but that’s a far cry from an overarching trend — nobody’s claiming it’s a ‘summer of toes’. (Though The New York Times’s style section did announce that it’s a “Great Time to be a Toe”.)