Is The Station Wagon Era Over?


The final Volvo V90 has been built at the company’s manufacturing facility in Torslanda, Sweden. Fittingly, the car is finished in black. The ebony station wagon isn’t headed to a collector’s private collection, though. In fact, it isn’t being sold at all. Instead, the company is keeping the car for itself and placing it in the Volvo Heritage Collection, which can be viewed at the World of Volvo experience center in Gothenburg.


1087899-1.jpg

volvo-logo.jpeg

Base Trim Transmission

8-speed automatic

Base Trim Drivetrain

All-Wheel Drive

Base Trim Horsepower

295 HP @5400 RPM

Base Trim Torque

310 lb.-ft. @ 2100 RPM

Base Trim Fuel Economy (city/highway/combined)

22/29/25 MPG

Base Trim Battery Type

Lead acid battery

Make

Volvo

Model

V90 Cross Country

Segment

Midsize Luxury Wagon

Infotainment & Features

8 /10



Volvo announced the end of production for its full-size station wagon in late August. Autocar reported the automaker claimed it was canceling the V90 “in accordance” with its “global cycle plan.” That makes sense because the S90 sedan with which it shares everything but a longer roof has already been axed to make room for the all-electric ES90. Does the death of another Volvo wagon, however, indicate the Swedish brand may ditch the body style altogether?

Is The Volvo Station Wagon Dead Altogether?

Front three-quarters shot of a black Volvo V90
Front three-quarters shot of a black Volvo V90
Volvo

The short answer is, unfortunately, yes. Then-CEO Jim Rowan said as much publicly earlier this year. When asked by Autocar if he thinks the brand could abandon wagons altogether, he said, “Yeah, because I think it’s changed, right? SUVs have changed with ride height.” The automaker’s current CEO, Håkan Samuelsson, has not altered this position since he took up the mantle on April 1, 2025.

Black Volvo V90 Volvo

The brand has believed for some time that customers, especially those in North America, prefer SUVs to wagons, to the point that it made its wagons feel more like SUVs. With the death of the V90, the only wagon Volvo sells in the U.S. is the lifted V60 Cross Country. Before that, the V90 was only available here as a Cross Country model, as well.

2025 Volvo EX90 Rear TopSpeed
2025 Volvo EX90 Rear
William Clavey | TopSpeed

The SUV is quickly taking over Volvo’s lineup, and most of them are electrified. The EX30, EX40, and EX90 are the brand’s burgeoning electric offerings, while the XC40, XC60, and XC90 continue to burn petrol while offering both mild hybrid and plug-in hybrid variants. Aside from the aforementioned V60 Cross Country, there are no Volvo cars, sedan or wagon, sold here in the U.S. anymore.

2025 BMW M5 Touring-13
2025 BMW M5 Touring
BMW USA

Meanwhile, Volvo’s main competition is enjoying a wagon renaissance. The BMW M5 Touring is so popular it’s outselling the M5 sedan here in the U.S. Today, Audi only sells its ultra-high-performance RS6 as a station wagon, a.k.a. the Avant. If those two grocery-getters are too much for you, Mercedes-Benz sells a slightly less powerful estate called the E 53 Wagon.

TopSpeed’s Take

Black Volvo V90 Volvo

The Volvo V90 is widely regarded as being one of the most beautiful station wagon designs of all time. Volvo’s design aesthetic has evolved over the decades from boxy utilitarianism to a sort of Scandinavian minimalism that pairs strong, straight lines with elegant lines. In the case of the V90, that styling gave it an easy presence that its German rivals often couldn’t replicate.

Yet here we are. Those German competitors seem to be thriving while the V90 just made its last march down the production line. Perhaps it’s because Volvo leaned too hard into electrification over these past years. Or maybe it’s because the Germans realized station wagons alone were not all that interesting – they needed power to attract people. The V90 never got a hard-core performance model, and Volvo no longer sells any higher-performance Engineered by Polestar models here in the U.S. It’s a shame, as V90 Engineered by Polestar has a nice ring to it.