Réalisation Par was founded by Alexandra Spencer and Talbot in 2015 out of a desire to create the pieces missing from their own wardrobes. The brand eschews traditional seasonal collections in favour of individual pieces that celebrate femininity and confidence.
Influencer-driven momentum has also played a key role in the brand’s growth. Spencer, who started her career as a blogger and influencer, brought firsthand insight into how digital communities drive consumer interest. Drawing on her experience, she helped the brand craft content that resonates online, particularly on Xiaohongshu, where authentic styling and peer recommendations amplify engagement. Over the past few years, this approach has allowed the brand to cultivate a dedicated Chinese following and translate online excitement into both awareness and in-store visits.
“If people are interested, we have to come in and let them try it on. Because you can see the pieces hanging on a rack, but when you see them on the body, they just come alive,” says Spencer. Social media and community content have amplified that effect, particularly on Xiaohongshu, where the brand has cultivated a base of Chinese fans over the past few years.
From silk sourcing to cult following
China is more than just a growth market — it’s central to Réalisation Par’s origin story. The founders sourced silk from the region early on, long before the brand had global recognition. “We were here 11 years ago,” Talbot says. “This is where our brand really started. We had the idea in Los Angeles, but we knew we wanted to make silk, and we had to come to the home of silk. To be celebrating 10 years back where it all began is a big full-circle moment for us.”
Réalisation Par entered Tmall Global in 2019 to test demand. Over the past four years, it has accumulated 388,000 followers of its Tmall channel, reflecting its growing resonance among Chinese consumers. According to Talbot, the brand’s core markets are Tier 1 cities and affluent coastal provinces — Shanghai, Beijing, Guangdong and Zhejiang — where fashion-forward consumers are most likely to embrace international niche labels.
