As shown above, the new M.A.D.1S “Grow Your Dreams” takes inspiration from Ilori’s signature bright color palette and explores three themes, with each watch to match: Sun, Nature, and Water. These comprise three limited editions of 400 pieces each, and according to the brand is “a call to nurture our ambitions like seeds, to believe in their potential, and to remember: no dream is beyond us, it is only waiting for its time to bloom.”
Each watch features a mashup of colors (including a mismatch of straps) while playing off last year’s slimmer release of the M.A.D.1S, which removed the minute barrel for a simplified display on the caseband. “Sun” features a purple display, a yellow rotor, and a yellow and green rubber strap with deployant. “Nature” has a red display, green rotor, and a purple and red rubber strap with deployant. Finally, “Water” uses a light blue barrel, a blue rotor, and a dark and light blue rubber strap with deployant.