A union of Denison Yachting and OneWater Yacht Group is putting nearly two dozen global offices under one ownership structure. The Denison Yachting merger agreement also has created the world’s largest Sunseeker dealership.
Denison Yachting, the name under which the combined companies are rebranding, specializes in superyacht sales, yacht charter, yacht management, crew placement, and new construction. It’s the exclusive American representative for a handful of European builders, too. This year, for instance, Denison Yachting partnered with JFA Yachts and signed on to represent Ocean King. Additionally, it closely works with Mazu Yachts and Numarine for new sales. Although most of OneWater Yacht Group’s builder relationships are with production shipyards, it is the exclusive U.S. Sunseeker representative. The Denison Yachting merger therefore has created the world’s biggest sales and support network for the British builder.
Overall, OneWater Yacht Group has been operating 96 retail locations and a handful of distribution centers/warehouses in 19 states. It has a significant presence in Florida, in fact, including a facility at Bradford Marine. OneWater further offers finance and insurance products, parts and accessories, repair, and other services. The combined offices of the two companies now total 23, from Florida to Massachusetts and to Monaco. Just last year, Denison opened its first European office in the principality, to broaden its reach across the Atlantic.
The leadership of the two companies remains intact. Bob Denison, Denison Yachting’s president, says, “By joining with OneWater Yacht Group, we’re bringing together two of the strongest teams in the industry.” He especially points to a larger number of listings benefitting clients. According to the newly merged companies, Denison Yachting will have upwards of 800 active listings. Additionally, 180 yacht brokers will be at clients’ service. Beyond sales, customers can continue to expect charter, yacht management, and crew-placement to be available.
OneWater Yacht Group has been a publicly traded company for a few years. Its parent, OneWater Marine, listed on the NASDAQ in February 2020. The newly rebranded Denison Yachting will remain public, too.
Bryan Braley, OneWater Yacht Group’s president, says, “By combining Denison’s unmatched expertise in brokerage and charter with their industry-leading marketing, we are creating the most comprehensive and customer-focused yachting company in the world.”
Denison Yachting denisonyachtsales.com
OneWater Yacht Group owyg.com